The Brand
The brand was created as result of the passion and the need for freedom and ease in today’s lifestyle. We wish to bring these to our customers with a sense of groundedness and confidence, through long lasting designs and a good deal of charm. We create garments which bring confort in every way, all with a subtle, elegant approach.
Our aesthetic proposes classic and clean lines enhanced by particular adornments such as flowers, drapery, textured fabrics or prints. Whether they get peculiar, romantic or masculine, our garments always fit into concepts inspired by the relation between elements like nature and emotions. Our designer’s origins from a Black Sea-shore town have inspired a true love for the sea and its poetry, which can be persistently noticed in most of the brand’s stories.
While creating vulnerably, we constuct a certain feeling which comes with wearing our clothes. We believe in individuality and create with the purpose of helping our customers feel self-assured, free and powerful.
The brand’s founder and designer, Andreea Ivan, graduate of the National University of Arts in Bucharest, put her vision into work by approaching all of the above and has instilled definite values into building the brand, suchlike respect for heritage and history, responsibility, sustainability and well-being.